No # 1 Hot Celebrity Entertainment Website: Kareena Kapoor's MTV India Rock On Promo : Photos, Video

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Kareena Kapoor's MTV India Rock On Promo : Photos, Video

Kareena Kapoor's MTV India Rock On Promo
MTV is once more gearing up to indulge the audience with what it started out with – music. It is ready to launch a reality talent hunt show, called Kurkure Desi Beats Rock On with MTV.
Rock On will be a hunt for India's 'desi' (indigenous) band. PepsiCo India has also come on board to promote its brand, Kurkure Desi Beats. The show seems to be a perfect brand fit to reach out to the youth and communicate the brand promise of 'No fun without desipann'.
The channel promises that the new show will be a heady cocktail of music, reality and MTV.
The 13 episode series will have 50-60 musicians drawn across four cities, namely Delhi, Mumbai, Kolkata and Bengaluru. The contestants will be judged by Kailash Kher (singer), Ram Sampath (music composer) and MTV VJ Nikhil Chinapa. The show will be hosted by Ayushmann Khuranna, winner of the second season of MTV Roadies.